The leading software to manage your advertising campaigns
MediaPilot is the leading software in France for booking and invoicing advertising campaigns. It manages all types of media (television, radio, press, digital, non-media) and advertising campaigns (classic, sponsorship, special operation, crossmedia, etc.). Within a single database, MediaPilot references all the information necessary for sales house activity (customers, media, prices, sectors, audiences, technical elements, etc.) and allows them to manage the key stages of their advertising campaigns. MediaPilot offers more than 500 features and settings adapted to the organization of each sales house .
Administer your mono and crossmedia campaigns
MediaPilot allows you to plan single-media and crossmedia campaigns. Numerous automation features accelerate and make processing more reliable (placement of preferential locations, placement of graceful spots, mass modification of spots, calculation of GRP and CGRP, etc.).
The Planning, Broadcast and Sales Administration teams can therefore plan, optimize, broadcast and invoice advertising campaigns in compliance with the contractual conditions negotiated with media agencies and advertisers.
Anticipate market developments
In a constantly evolving advertising ecosystem, MediaPilot offers regular updates and an extremely flexible configuration module to meet user needs. The software allows you to design and deploy all types of commercial offers. MediaPilot also guarantees compliance with technical standards (EDI, dematerialization of messages and invoices, etc.), market conventions (CPM sales in TV and radio, Kantar advertising investment , ... ) and legal obligations ( hourly quotas, Copyright…).
Stay connected
MediaPilot relies on an open technical architecture and numerous “webservices” to integrate perfectly into the market ecosystem. It thus communicates with third-party media planning, spot allocation, yield, broadcast , accounting and even business intelligence systems. MediaPilot is also integrated into the information system of each sales house .
Benefits
Crossmedia
Allows you to manage TV, Radio, Press, Cinema and Digital media.
Integration
Connects with the entire advertising ecosystem of the market and integrates into the sales house 's IS via interfaces and APIs (webservices).
Automating
Designed to manage the activity of Mono and Cross Media sales house with the maximum number of configurable, automated and industrialized processes.
Complete and scalable range
Integrates additional modules (CRM, brief entry portal, extranet, etc.) to cover all the needs of a sales house .
Data security
Meets the highest technical security standards and stores all sales house management data in a single, secure database.
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What our customers say
