VIOOH's new annual report on the state of programmatic DOOH reveals growing adoption in France, with 26% of ad campaigns using the technology over the past 18 months, a figure expected to rise to 36% within a year and half.
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Adwanted Group brings technology and information to the media industry, working with the world's largest advertising companies.
About
We are Adwanted Group: Essential today, Indispensable tomorrow.
1 • Who are we ?
Adwanted Group was founded to provide the advertising industry with the best technology and information. Headquartered in Paris, with offices in Lille, New York and London, we are an ambitious, fast-growing company that has grown through both acquisition and organic development.
2 • What do we do ?
Our technology systems make it possible to buy, sell and evaluate advertising more efficiently and quickly. We bring effectiveness and efficiency to our customers while offering them the best service and advice at all times.
3 • How ?
We're here to make advertising creation, sales, analysis and management seamless, enhancing our clients' media and marketing plans. Through our events and digital publications, our audiences are informed, educated and connected.
4 • For who ?
The world's largest media companies trust us to provide insights that help them do better work for their clients.
Latest posts
The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.
Our suite of interconnected tools is designed to optimize multi-media operations. 👉 Find our expert advice in the article
The traditional press remains the primary source of information in France and the trend is more local than ever! Here is our infographic…
In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.
The press maintains its position as the second media in terms of advertiser investment, according to the latest figures from IREP. Furthermore, with 97% of the population reading the press each month, all media combined (source: ACPM), its influence remains considerable. It is therefore imperative for news publishers to adopt innovative strategies to maintain their relevance in an ever-changing media landscape.
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Contact
new York
- 286 Madison Avenue, Suite 1602, New York, NY 10017
- 800-851-7737
Paris
- 13 Rue La Fayette - 75009 Paris
- +33(0)1 53 89 50 00
London
- 114 St. Martin's Lane, LONDON WC2N 4BE
- +44 20 7420 3252
