Information
Name of the agency: Canal + advertising
Exclusive management of the channels published by CANAL+ INTERNATIONAL and THEMA GROUP.
Also markets advertising space for partner channels in Africa (France 24, TV5 Monde, Trace, etc.).
They offer TV, Radio, Digital, Cinema and Events offers.
Country: Morocco.
Software implemented: Media Pilot, Media Pilot Digital, Media CRM and Media Services.
Beginning of the project : 2019
Summary
- The reasons for choosing MediaPilot
“Beyond the robustness of the proposed software solution, what undoubtedly tipped the balance alongside the quality/price ratio is, on the one hand, the service philosophy that drives the management and the team of MediaPilot and on the other hand, the knowledge of the African terrain that I had observed in Côte d'Ivoire. »
Pierre-Paul VANDER SANDE
Senior VP Advertising at C+ International
- System contributions
“MediaPilot makes it simple to onboard new billing companies and add TV channels. The teams are now completely autonomous thanks to the configuration module. In addition, Media Pilot has the capacity to manage a multi-company, multi-currency, national and international network. It allows us to consolidate all of the turnover generated in French-speaking Africa and to automate invoicing. »
Elodie MONESTIE
MOA Project Manager
• The collaboration
“The MediaPilot team was very available. It was very pleasant for our teams who felt supported. There is a direct, quick and easy link with the MEdiaPilot team. Their teams are very responsive. When adaptations were necessary, they were there to help us. It’s very positive.”
Alexandre COHEN
Managing Director of Canal+ Advertising
