Name of the author: Hugo

Article-press-statistics

Overview of press studies 2024

In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.

Overview of press studies 2024 Read more »

media planning tool

Media planning and campaign management tools: inventory of an interconnected universe

Media agencies, drivers of the advertising industry, juggle a range of professional tools to plan, execute and optimize their clients' advertising campaigns. Each stage of a campaign corresponds to a business tool that significantly helps agencies in their process , from receipt of the brief to invoicing, including negotiation and reporting. This

Media planning and campaign management tools: inventory of an interconnected universe Read more »

MENU

Solutions

Management / reporting

Monitoring and reporting of your crossmedia campaigns

Media planning

The press and digital media planning solution in France

Advertising Investment

Analyze your investments, the associated GRP audiences and build your benchmark

Space reservation

Management of TV, radio and digital campaigns and inventories

Allocator

Optimization of crossmedia plans

Freelance

crossmedia Freelance Data Processing

Media planning

The press and digital media planning solution in France

Antenna management

Management of TV program schedules

Company