The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.
How to measure the ROI of a cross-media communication campaign? Read more "
AdMonitor is fast, convenient, and easy to build links. It provides constant visibility on our progress. To compare investments over different periods, this is particularly effective.
Testimonial from Sandrine Hoffart Muller – essencemediacom Read more »
Our suite of interconnected tools is designed to optimize multi-media operations. 👉 Find our expert advice in the article
The ecosystem of tools that facilitates your press purchases Read more »
The traditional press remains the primary source of information in France and the trend is more local than ever! Here is our infographic of the latest essential statistics to take into account in your press strategies in 2024.
Key press statistics in 2024 Read more »
In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.
Overview of press studies 2024 Read more »
Media agencies, drivers of the advertising industry, juggle a range of professional tools to plan, execute and optimize their clients' advertising campaigns. Each stage of a campaign corresponds to a business tool that significantly helps agencies in their process , from receipt of the brief to invoicing, including negotiation and reporting. This
Media planning and campaign management tools: inventory of an interconnected universe Read more »
To focus on high value-added tasks. In the dynamic and competitive world of marketing and advertising, media agencies are constantly under pressure to produce impactful advertising campaigns and strategic measures while optimizing costs. In this context, a persistent reality often hinders their
Unlock the strategic potential of your media agency Read more »
In the age of digital advertising and influencers, why do advertisers continue to communicate on offline channels? If you work in the communications or advertising sector, you have probably already asked yourself this question. Discover without further delay the techniques for implementing a cross-media strategy within your company.
How to implement an effective cross media strategy? Read more "
2021 is almost coming to an end and it is time to give everything to increase your turnover and meet your commercial objectives. To help you during this period, we would like to share with you some good practices to implement within your management.
The 8 golden rules for increasing your advertising revenue Read more »
What KPIs should you follow to measure the performance of your advertising sales? We have listed the key indicators to monitor your sales performance!
18 KPIs to track your advertising sales Read more »
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