Platforms and marketplaces offer many benefits to all their users. If these new marketing channels have been widely adopted by the BtoC market, and are about to be adopted for BtoB, certain sectors are still cautious. In this article, we explain to you the benefits of marketplaces dedicated to media and sales house .
should the media and sales house Read more "
Any good media planner uses a range of tools to plan, budget and optimize their advertisers' advertising campaigns. At the center of this range of tools, we find audience studies. During this article, we will describe the main studies needed to create media plans for your clients and offer them an effective communication plan.
Top 4 studies to follow to create your media plan Read more »
The advertising market is dense and complex. Today, more than ever, it is essential to stand out with a formidable media strategy. In this article, we explain how to establish a media strategy in 6 steps using media planning and advertising investment .
Establish a media strategy in 6 steps Read more »
We are taking advantage of Women in Digital Day, which was held on April 17, to take stock of the place of women within Adwanted Group.
The place of women in tech at Adwanted Group Read more »
It's undeniable: COVID19 has a major impact on advertisers' advertising investments. However, the traditional advertising market is experiencing far fewer cancellations than during the first lockdown. Indeed, advertisers have realized that it is necessary, and even imperative, to communicate: as soon as they interrupt their communication, it becomes more difficult to regain their level of
Develop an effective media plan in 2021 Read more »
How do you know which CRM to choose when you are a sales house or a media company? What steps should be followed when setting up such a project? Discover our explanations in this article.
Media: how to choose your CRM? Read more "
It has been 10 years since the French press had the right to a new audience measurement. And yet in 10 years, media brands have changed a lot, and uses have evolved. It is in this context that the ACPM released OneNext, the new flagship audience study which defines the new practices of the French
The 4 new features of OneNext audience measurement Read more »
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