The online advertising sector is experiencing significant turmoil as Google faces a new monopoly lawsuit filed by the United States Department of Justice this Monday, September 9.
The press maintains its position as the second media in terms of advertiser investment, according to the latest figures from IREP. Furthermore, with 97% of the population reading the press each month, all media combined (source: ACPM), its influence remains considerable. It is therefore imperative for news publishers to adopt innovative strategies to maintain their relevance in an ever-changing media landscape.
The challenges of the press in 2024 Read
In the dynamic world of advertising, managing advertising campaigns often represents a real headache for agencies and direct advertisers. Laborious searching for scattered information, data consolidation and tedious manual reporting on Excel hamper campaign performance and profitability. Redundant entries also increase risks
Managing advertising campaigns: going beyond the limits of Excel to optimize performance Read more »
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