VIOOH's new annual report on the state of programmatic DOOH reveals growing adoption in France, with 26% of ad campaigns using the technology over the past 18 months, a figure expected to rise to 36% within a year and half.
DOOH Programmatic, the future of advertising according to agencies and advertisers Read more »
Artificial intelligence is now helping media agencies analyze emotions detected in streaming content to contextually align their ads and improve metrics like attention and recall.
How does CTV use AI? Read more »
Transport for London (TfL) has renewed Global for its metro advertising contract and JCDecaux for its bus shelter advertising contract for a further period of eight years.
TfL renews Global and JCDecaux Read more »
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