BRAD

Increase the value of your advertising campaigns

The UK's leading media directory, providing essential advertising information on over 10,000 UK media titles and channels.

The British Rates And Data Directory, commonly known as BRAD, is the comprehensive online authority for essential advertising information on over 10,000 UK media titles. SRDS BRAD enables planners of advertisers and advertising agencies to plan the most effective media campaigns to reach the right audiences and maximize the effectiveness of their advertising spend. An easy-to-use, comprehensive reference service that helps planners save time and evaluate their media options based on channel, title, broadcast broadcast editorial profile and more. The UK's leading advertising and media agencies trust SRDS BRAD to plan their campaign calendars.

Plan multi-channel advertising campaigns, refining and filtering by category, region and industry

Compare and track media headline performance and view historical data to ensure campaign success

Calculate the equivalent of advertising value - use our AVE calculator to prove PR effectiveness

What our customers say

“We have been active users of SRDS BRAD for our Advertising & Public Relations and Marketing degrees for at least 20 years. I used to have to run around my colleagues at advertising agencies to get their old directories for students, so I'm delighted to have such an efficient online service. Using SRDS BRAD is an essential skill for all staff and students at our college.
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Jacquie Shaw

Curriculum Manager at City of Glasgow College