VIOOH's new annual report on the state of programmatic DOOH reveals growing adoption in France, with 26% of ad campaigns using the technology over the past 18 months, a figure expected to rise to 36% within a year and half.
DOOH Programmatic, the future of advertising according to agencies and advertisers Read more »
The traditional press remains the primary source of information in France and the trend is more local than ever! Here is our infographic of the latest essential statistics to take into account in your press strategies in 2024.
Key press statistics in 2024 Read more »
In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.
Overview of press studies 2024 Read more »
To focus on high value-added tasks. In the dynamic and competitive world of marketing and advertising, media agencies are constantly under pressure to produce impactful advertising campaigns and strategic measures while optimizing costs. In this context, a persistent reality often hinders their
Unlock the strategic potential of your media agency Read more »
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