Media buying

The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.

Our suite of interconnected tools is designed to optimize multi-media operations. 👉 Find our expert advice in the article

In the dynamic world of advertising, managing advertising campaigns often represents a real headache for agencies and direct advertisers. Laborious searching for scattered information, data consolidation and tedious manual reporting on Excel hamper campaign performance and profitability. Redundant entries also increase risks

Space buying is the process of purchasing, negotiating and reserving advertising space which is carried out on behalf of an advertiser. It is generally carried out by a media agency, formerly called a media buying center. In 2021, according to the BUMP (Unified Advertising Market Barometer), the advertising, media and

You have just finished your media plan. Time for negotiation! In this article, find all the best practices to follow at each stage of negotiation with the agencies!

With the widespread use of teleworking, collaborative tools have become truly essential. However, some core businesses are slightly left behind. What about media planners?