Media planning

The press maintains its position as the second media in terms of advertiser investment, according to the latest figures from IREP. Furthermore, with 97% of the population reading the press each month, all media combined (source: ACPM), its influence remains considerable. It is therefore imperative for news publishers to adopt innovative strategies to maintain their relevance in an ever-changing media landscape.

Media agencies, drivers of the advertising industry, juggle a range of professional tools to plan, execute and optimize their clients' advertising campaigns. Each stage of a campaign corresponds to a business tool that significantly helps agencies in their process , from receipt of the brief to invoicing, including negotiation and reporting. This

Any good media planner uses a range of tools to plan, budget and optimize their advertisers' advertising campaigns. At the center of this range of tools, we find audience studies. During this article, we will describe the main studies needed to create media plans for your clients and offer them an effective communication plan.

It's undeniable: COVID19 has a major impact on advertisers' advertising investments. However, the traditional advertising market is experiencing far fewer cancellations than during the first lockdown. Indeed, advertisers have realized that it is necessary, and even imperative, to communicate: as soon as they interrupt their communication, it becomes more difficult to regain their level of

It has been 10 years since the French press had the right to a new audience measurement. And yet in 10 years, media brands have changed a lot, and uses have evolved. It is in this context that the ACPM released OneNext, the new flagship audience study which defines the new practices of the French