Administer, schedule and promote your advertising campaigns
agencies , television channels and radio stations, industrialize the management of your advertising campaigns with the automation and management functionalities present in CTS Advertising.
Schedule your advertising campaigns
CTS Advertising allows you to create, plan and rigorously monitor your advertising campaigns. Optimization features help you establish your campaign plans based on performance indicators and placement constraints. CTS Advertising also makes it easier for you to set up broadcast elements (creation of identification sheets for advertising films, allocation of advertising films to reserved locations, etc.).
Promote your advertising campaigns
CTS Advertising allows you to faithfully reproduce your commercial conditions (prices, discounts, surcharges, cascade calculation, etc.). The software then automatically calculates the gross and net budget of the advertising campaigns according to the type of sale selected (spot to spot, package, sponsorship, etc.). You can edit your commercial offers and purchase orders. Statistical reports present turnover by sector, client, campaign, sales, support, etc.
Secure the broadcast of your advertising campaigns
Control and validation mechanisms secure the transmission of advertising campaigns to the Antenna. If the television channel is equipped with CTS Broadcast, additional indicators give the sales house a real-time view of the antenna conductor to validate the correct insertion of the advertising conductor. Post- broadcast , CTS Advertising retrieves broadcast reports to control broadcast anomalies and automatically generate the supporting documents requested by clients. This information can also be exported to a system dedicated to billing for advertising campaigns.
Features
Inventory
- Definition of marketable space
- Definition and control of placement constraints (duration to market, competition, etc.)
- Real-time availability monitoring
Optimization
Definition and monitoring of performance indicators (budget, number of spots, GRP) distributed by day part, format, period, thus simplifying the implementation of briefs
Automating
- Automatic placement of spots according to the objectives of the brief
- Calculation of the gross and net budget for each campaign
- Algorithm for assigning advertising films
Valuation
- Setting up commercial conditions
- Marketing of campaigns on a spot-to-spot basis or at GRP cost
- Edition of commercial offers and purchase orders
Integration
- EDI exchange with media agencies
- Import audiences by target
- Integration with the Antenna (Adwanted CTS Broadcast as standard, other traffic)
