Information
Name of the agency: TF1 Publicité
In the radio market, TF1 Publicité markets the spaces of Indés Radios, MFM Radio and Régie Radios Océan Allemand.
Country: France
Software implemented: Media Pilot
Start of the project: September 2015
Project:
TF1 Publicité launched a call for tenders in 2014 for the renewal of its radio broadcast
Advertising campaigns have been entered into Media Pilot since January 1, 2016.
Summary
- WHAT REASONS MOTIVATED YOU TO CHOOSE MEDIAPILOT?
“Our final choice fell on the MediaPilot tool which met the majority of the needs expressed. On the other hand, the MediaPilot team convinced us of their ability to adapt their system to our specific needs, and to respect the imposed production launch schedule. Finally, choosing a product allows you to follow and benefit from all market developments. »
Sébastien BOUVET
IT Project Manager and Radio DSI Manager
- WHAT WERE THE CHARACTERISTICS OF YOUR PROJECT?
“We had to integrate the new system into the architecture of TF1 Publicité. Certain interfaces existed as standard in MediaPilot (EDI exchanges, Radio Workshop, etc.). Others were specific and had to be developed: customer reference, broadcast , invoicing managed via SAP, etc.). »
Sébastien BOUVET
- WHAT WAS THE CHALLENGE?
“One challenge was managing change. The old software package had been in place since 2008 and for some users it was difficult to imagine other ways of working. We had to support them on many aspects: organization, processes, mindset in the face of change and changes in work habits. A real challenge for the profession! »
Shirley LIGNEUL
Delegated Project Management Manager
- WHAT DO YOU THINK OF THE RESULTS OBTAINED?
“After 4 months in production, MediaPilot is working very well. The system completely meets our expectations and the teams are mastering it better and better. »
Florence BIANCARDINI
Director of Programming/ Broadcast Radio
- WHAT DO YOU THINK OF THIS COLLABORATION?
“The MediaPilot team is a company on a human scale! This closeness in the work is very appreciable. We benefited from real customer service with attentive, available teams who adapted to our constraints. »
Shirley LIGNEUL
