VIOOH's new annual report on the state of programmatic DOOH reveals growing adoption in France, with 26% of ad campaigns using the technology over the past 18 months, a figure expected to rise to 36% within a year and half.
Artificial intelligence is now helping media agencies analyze emotions detected in streaming content to contextually align their ads and improve metrics like attention and recall.
Transport for London (TfL) has renewed Global for its metro advertising contract and JCDecaux for its bus shelter advertising contract for a further period of eight years.
The online advertising sector is experiencing significant turmoil as Google faces a new monopoly lawsuit filed by the United States Department of Justice this Monday, September 9.
The notion of return on investment (ROI) is absolutely essential to measure the profitability of investments. However, measuring these investments can be difficult, especially when you are implementing cross-media campaigns. This is why we wanted to decipher this subject and guide you in measuring ROI.
AdMonitor is fast, convenient, and easy to build links. It provides constant visibility on our progress. To compare investments over different periods, this is particularly effective.
Our suite of interconnected tools is designed to optimize multi-media operations. 👉 Find our expert advice in the article
The traditional press remains the primary source of information in France and the trend is more local than ever! Here is our infographic…
In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends. For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the essential consumer studies and insights for the year 2024.
The press maintains its position as the second media in terms of advertiser investment, according to the latest figures from IREP. Furthermore, with 97% of the population reading the press each month, all media combined (source: ACPM), its influence remains considerable. It is therefore imperative for news publishers to adopt innovative strategies to maintain their relevance in an ever-changing media landscape.
Media agencies, the engines of the advertising industry, juggle a range of professional tools to plan, execute and optimize advertising campaigns...
To focus on high value-added tasks. In the dynamic and competitive world of marketing and advertising,…
