RTI is a public audiovisual group in Ivory Coast created in 1962. It is a crossmedia agency: TV, Radio, Digital, Off-media.
In the radio market, TF1 Publicité markets the spaces of Indés Radios, MFM Radio and Régie Radios Océan Allemand.
MediaPilot already equips several advertising agencies in Morocco. The company therefore has very good knowledge of the Moroccan market and offers software adapted to local constraints.
Platforms and marketplaces offer many benefits to all their users. If these new marketing channels have been widely adopted by the BtoC market, and are about to be adopted for BtoB, certain sectors are still cautious. In this article, we explain to you the benefits of marketplaces dedicated to media and sales house .
Any good media planner uses a range of tools to plan, budget and optimize their advertisers' advertising campaigns. At the center of this range of tools, we find audience studies. During this article, we will describe the main studies needed to create media plans for your clients and offer them an effective communication plan.
The advertising market is dense and complex. Today, more than ever, it is essential to stand out with a formidable media strategy. In this article, we explain how to establish a media strategy in 6 steps using media planning and advertising investment .
We are taking advantage of Women in Digital Day, which was held on April 17, to take stock of the place of women within Adwanted Group.
It's undeniable: COVID19 has a major impact on advertisers' advertising investments. However, the traditional advertising market experiences far less cancellation than...
How do you know which CRM to choose when you are a sales house or a media company? What steps should be followed when setting up such a project? Discover our explanations in this article.
It has been 10 years since the French press had the right to a new audience measurement. And yet in 10…
