With the widespread use of teleworking, collaborative tools have become truly essential. However, some core businesses are slightly left behind. This is the case for media buyers and multimedia media planners who are forced to use Excel macros which are complex to use and which cause them to waste precious hours loading. To remedy all these problems, we have created a tool adapted to their needs which we tell you about in this article.
Campaign management: a chaotic and time-consuming action…
Before telling you about our new campaign management tool, let's go back to the genesis of this project: overcoming the difficulty of media buying.
Managing your advertisers' advertising campaigns is often a real headache! Information is difficult to access (media kits, contacts, technical information, pricing information, etc.). Once all this information has been gleaned here and there, you still have to re-enter your Excel files into your invoicing tools, and to top it off, with all the repositories that exist on the market, the data is inconsistent! You will have understood: managing your multimedia advertising campaigns on Excel is extremely complicated. To find all the information in one place, you need to be patient and have an extremely well consolidated and well-informed Excel file. And even with these elements, consolidation and reporting for the advertiser take a long time to complete because you cannot automate it.
It is with this problem that a large agency contacted us to develop a tool specially designed for their needs. First developed to meet the needs of international buyers, we quickly realized that we could also meet the needs of many buyers. All these players needed to automate all the steps before invoicing and facilitate media buying.
So what to do?
…which becomes simple
When Excel macros are no longer enough, it's time to arm yourself with new software: AdwOne.
We have developed AdwOne, an all-in-one, multi-country crossmedia advertising campaign management tool!
AdwOne has only one objective: to help you make your advertisers' media investment profitable! You will be able to optimize locations and respond quickly to last-minute investments. You will be able to consolidate your purchases and analyze your advertising budget in the blink of an eye.
We have created a centralized database to help you find all the information in one place. What’s more, this database is collaborative and carefully qualified by our teams.
You will be able to record all your campaigns and messages in one place and generate your advertiser reports in just a few clicks. Once all these steps are completed, providing your updated advertiser reporting becomes child's play that can be done in one click.
To make your life easier, we have added AdwOne to market tools to save you even more time.
We have decided to help national, regional and international media buyers! With our international environment, it is now easy to manage campaigns in all countries without traveling.
If you would like to discover your new advertising campaign management tool, do not hesitate to consult our dedicated page or ask our teams . They will be delighted to guide you in your projects and meet your needs.
