In the field of print advertising, the key to success lies in in-depth knowledge of the audience and market trends.
For media agencies wanting to maximize their advertising impact, subscribing to the right audience research and relevant data is essential. Here is an overview of the consumer studies and insights for the year 2024 :
1. One Next by ACPM
Launched in 2019 by the ACPM, the OneNext is the new audience benchmark for press brands in France. It provides precise and comprehensive measurement of press audiences, allowing publishers, advertisers and media agencies to optimize their marketing and communication strategies by better understanding media consumption habits and reader behavior.
Comprehensive vision of the press audience : Integration of all media (paper edition, digital versions, websites, applications, social networks) and modes of access to content for a complete measurement of the audience of Press brands.
Innovative methodology : “Tempo” module for precise distribution of audiences over time, as well as press media valuation indicators such as trust, attention, desirability, engagement and transformation.
Optional add-on modules : Offering modules like OneNext Influence , focusing on higher income households and C-suite executives, and OneNext Insight , merging news reading data with part of Kantar Media's TGI study for a view comprehensive information on attitudes, behavior and consumption in France.
Regarding the data included in the OneNext , it includes:
- Demographic data
- Reading behaviors
- Content access methods
- Socio-economic profile
- Centers of interest and consumption patterns
- Press media valuation indicators
- Temporal data
2 . TGI by Kantar
The TGI study, with its variety of demographic, behavioral and attitudinal data, offers a detailed and comprehensive view of consumers through interviews conducted on panels representative of the population. This wealth of information allows agencies and advertisers to better understand the habits and preferences of their audiences , helping them optimize their media plans with precision.
In-depth knowledge of consumer behavior : Using reliable market data, the TGI study allows you to identify and understand your target audience. It provides a detailed view of how consumers interact with their environment, making audience segmentation easier.
Optimization of your media plans : With its exceptional granularity, the TGI study makes it possible to identify the most relevant targets based on behavioral, sociological and preferential criteria. This allows you to adjust your communication strategy and select the most effective media to achieve your objectives.
Valorization of media audiences : Media and agencies rely on the quality of TGI data to demonstrate their competitive value to advertisers . They make it possible to demonstrate the competitive value of audiences, thus facilitating the positioning of its media brand and the expansion of its customer base.
Among the data included in the TGI study, we find:
- Demographics : Information on age, gender, education level, income, marital status, etc.
- Consumer behaviors : Buying habits, purchasing frequency, amount spent, preferred sales channels, etc.
- Media consumption : Use of different media (television, radio, written press, internet, etc.), time spent on each media, content preferences, etc.
- Interests : Areas of interest ( fashion, travel, cooking, sports, etc. )
- Attitudes and opinions : Perceptions and opinions on various topics, personal values, attitudes towards advertising, etc.
- Hobbies : Favorite leisure activities, participation in cultural or sporting events, etc.
- Personal Values : Beliefs and values that influence behavior and purchasing decisions.
3. Junior Connect by IPSOS
C onnect study is an essential reference for understanding the behaviors, preferences and habits of children and adolescents, providing valuable insights for businesses and marketers targeting this age group .
In-depth understanding of children and adolescents : Junior Connect helps to better understand the dynamics and trends within this population, providing insights into their hobbies, preferred media, consumption habits and online behaviors.
Precise segmentation : This study helps segment children and adolescents based on different criteria such as age, gender, geographic location and specific interests, allowing businesses to effectively target their audiences.
Analysis of trends and developments : Junior Connect offers analysis of emerging trends and developments in the consumption habits of children and adolescents, allowing companies to stay abreast of changes in the market.
Optimization of marketing strategies : Using the data provided by Junior Connect , companies can adjust their marketing strategies to better meet the needs and preferences of children and adolescents, developing products and advertising campaigns tailored to their target audience.
Data included in the Ipsos Connect
- Demographic profile : Information on age, gender, geographic location, etc.
- Consumer behavior : Purchasing habits, food preferences, brand choices, etc.
- Media and leisure : Use of media (television, internet, social networks), favorite leisure activities, etc.
- Online behavior : Use of applications, internet browsing, presence on social networks, etc.
- Attitudes and opinions : Perceptions of brands, attitudes towards advertising, opinions on different subjects, etc.
