ROAD

The easiest way to access OOH advertising audience data

The API makes it easy and flexible to integrate Route data into your systems.

Route Research produces audience estimates for outdoor advertising in Britain which tell subscribers how many people see an advertising campaign and how often. This information is used for planning, trading and evaluating advertising investments in this medium. Mediatel has developed the industry-approved API for Route, a simple interface to the software that performs Route's complex audience calculations.

Using this API, customers can easily integrate Route data into their own systems. Data from new versions is automatically loaded and validated against check digits, as well as any reissues or corrections issued. Route customers can focus on the value-added activities of defining their own user interface and incorporating their own planning and optimization strategies.

Get key metrics like impact, reach, and average frequency in a fraction of a second

Save time with new releases as data is automatically loaded and validated against check digits, as well as with all published reissues

Define your own user interface and optimization strategies

What our customers say

“Mediatel created an implementation of the Route algorithm and made it available via an API with speed and alacrity. They navigated their way through the complexities of the algorithm with apparent ease, working closely with us and our data providers to ensure the project was delivered on time, on budget and to specification. . They were able to overcome the occasional challenges posed by changes to the algorithm and file structure. Their work is always timely and accurate. In short, it is a pleasure to work with them. »

Former general manager at Route