Information
Name of the agency: RTI
Public audiovisual group in Ivory Coast created in 1962.
crossmedia management : TV, Radio, Digital, Off-media.
Ivory Coast
Software implemented: MediaPilot
Start of the project: early 2014
Project:
Software change to better meet market requirements.
Summary
- WHAT WAS YOUR STARTING GOAL?
“The previous software that we used no longer met market standards. The Director General of RTI, Mr. Ahmadou Bakayoko, wanted to have leading software to manage the sales house . »
Jean-Baptiste MOLOKO
Sales Administration Manager
- IN YOUR VIEW, WHAT ARE THE CONTRIBUTIONS OF THE NEW SYSTEM?
“MediaPilot brings a lot of added value. The RTI teams now manage all of the group's media from a single software. MediaPilot also helped eliminate a lot of manual entry. »
Raphaël SOTTI
Director of Information Systems
- H OW DID YOU WORK WITH CSE ON THE PROJECT ?
“At the start of the project, we had some apprehensions due to the geographical distance that separates France and Ivory Coast. However, these apprehensions were quickly dissipated thanks to the use of modern means of communication and the support we received! »
Jean-Baptiste MOLOKO
- WHAT DO YOU THINK OF THE RESULTS OBTAINED?
“I am satisfied with the results obtained. We started marketing our various products with MediaPilot and six months later, we mastered the main functions of MediaPilot and work on them on a daily basis. »
Jean-Baptiste MOLOKO
- WHAT DO YOU THINK OF THIS COLLABORATION?
“The MediaPilot teams worked according to the rules of the art and ensured the smooth running of operations throughout the project. »
Raphaël SOTTI
“This collaboration is going very well. As long as I can easily contact the MediaPilot teams and they respond quickly, I am satisfied. And that's the case. »
Jean-Baptiste MOLOKO
