How does CTV use AI?
Artificial intelligence is now helping media agencies analyze emotions detected in streaming content to contextually align their ads and improve metrics like attention and recall.
How does CTV use AI? Read more »
international
TfL renews Global and JCDecaux
Transport for London (TfL) has renewed Global for its metro advertising contract and JCDecaux for its bus shelter advertising contract for a further period of eight years.
TfL renews Global and JCDecaux Read more »
Google facing a new trial for advertising monopoly in the USA: what impact for press publishers?
The online advertising sector is experiencing significant turmoil as Google faces a new monopoly lawsuit filed by the United States Department of Justice this Monday, September 9.
