If you don't know which press brand to advertise in, you've come to the right place. Indeed, the new OneNext Global has been released (OneNext Global 2021 V3) with its new ranking of the most important press brands in terms of audience in France.
Check it out below.
#1 / PQR 66 (Daily and Sunday edition)
Thanks to the PQR66, all offers from the regional daily press can be processed at once. This collection of offers constitutes the most powerful media brand in France!
- Brand audience (Print + Digital): 42,744,000
#2 / Le Figaro
The Figaro Brand is an omnichannel brand, offering a rich and dynamic reading experience on all devices.
Present in Print-Desktop-Mobile-Tablet, in browser, app or downloadable PDF access, La Marque Figaro supports its audience throughout its media consultation and its customer journey.
No. 1 in Power and Influence.
- Brand audience: 27,401,000
#3 / Current Woman
Femme Actuelle is the leading female media brand for French women. It brings together 1 in 2 women in France every month.
- Brand audience: 24,961,000
#4 / Leisure TV
Télé Loisirs is the leading entertainment media brand. Every month, millions of French people consult Télé-Loisirs about print and its digital versions.
- Brand audience: 24,692,000
#5 / PHR
The Regional Weekly Press marketed by PHR brings together 240 newspapers and 150 websites. Distributed every week in 2 million copies, PHR is a powerful aggregate of press brands deeply anchored in the territories.
- Brand audience: 23,578,000
#6 / West France
Ouest France is the first French-speaking daily newspaper in the world. With 22.1 million print and digital readers, this regional press brand is the most powerful in France.
- Brand audience: 22,676,000
#7 / Le Parisien / Today in France
Every day at the heart of everyday life:
- General news, news of the day, politics, economy
- The themed daily meeting (Money, Health, Consumption, Family, Tourism, Decoration)
- Sport, a look back at the highlights of sports news
- Culture, theater, shows, television…
More than 20 supplements offered each year: events, auto, high-tech, trade shows, etc.
The LE PARISIEN / Today brand brings together 22 million readers each month and reaches 53% of working people, 54% of 25-49 year olds and 53% of households with children.
- Brand audience: 22,370,000
#8 / The World
Le Monde brings together 22.1 million readers each month and is the leading information brand on the market. It is therefore the leading national daily with 2.4M readers every day.
- Brand audience: 22,098,000
#9 / Marmiton
Marmiton is the 3rd French magazine brand. It is number 1 in audience and newsstand sales of the cooking press in France.
- Brand audience: 22,010,000
#10 / The Women’s Journal
With its 22 million unique visitors per month, the Journal des Femmes brings together the leading French female community.
- Brand audience: 21,409,000
#11 / 20 minutes
This free newspaper summarizes the essential news to offer a useful, pleasant and surprising reading time to its audience of young urban workers . Through its 11 local editions , 20 Minutes is present in 12 French cities which concentrate the greatest potential for urban assets.
- Brand audience: 20,053,000
#12 / The Internet user
Through more than 10 thematic universes, 70 contextual sections and an engaged community, Linternaute has established itself as the leading pureplayer news site.
- Brand audience: 19,720,000
#13 / Here
Here is the first celebrity brand and the second women's brand.
- Brand audience: 18,098,000
#14 / News
Created in 2017, this local information platform brings together nearly 100 local media. Actu.fr thus offers Internet users all the news from their region and those around them!
- Brand audience: 17,989,000
#15 / The team
L'Équipe is the leading daily sports newspaper in France and its website L'Équipe is the leading digital sports brand. This press brand is powerful and has no less than 16 million readers each month.
- Brand audience: 16,098,000
#16 / Gala
Gala is a dynamic media brand, creator of experiences and decipherer of trends for its readers, with event actions and innovative editorial initiatives around the world of celebrities, luxury and cinema.
- Brand audience: 14,317,000
#17 / TV 7 days
Télé 7 Jours is the leading media brand for TV news. It offers relaxation, entertainment, culture, discovery and proximity on a daily basis to its 13.9 million readers.
- Brand audience: 13,882,000
#18 / TV magazine
Modern and practical, TV Magazine advises with its section dedicated to the selection of the week (films, series, youth programs, etc.). Thanks to a clear and precise schedule, it delivers programming from more than 86 television channels.
- Brand audience: 13,039,0000
#19 / The point
Founded in 1972, “ Le Point ” is an independent French general information magazine. Its 12.8 million readers find all the latest political news, economics, culture and high-tech news.
- Brand audience: 12,779,000
#20 / The lunchtime dispatch
La Dépêche du Midi publishes 18 editions every day dedicated to local and regional information. Distributed in 10 departments, this daily also covers national and international news.
- Brand audience: 12,516,000
We hope that this article has helped you in your thinking. If you wish, you can also discover more details on all these press brands by downloading our press media planning kit or discover how to create an effective media plan .
